SEO-BIRD

SEO BirdLife wanted to raise awareness about the importance of birds as indicators of the planet’s health. In collaboration with Agency Agudos & Crónicos, the campaign used a wooden cuckoo clock to deliver a clear message: time is running out, and birds are sounding the alarm. With 49% of bird species in global decline, this visual metaphor highlights the urgency of the situation. For SEO BirdLife’s 70th anniversary, the campaign encourages a more informed and conscious society.

CREDIT

Client: SEO-Bird

Agency: Agudos & Crónicos

Creative director: Ignacio Iñigo Botello

Creative director digital: María Gomis Sanz

Country: Spain

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3D artist: Yonito Tanu

Year: 2024

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