You know you've lived in Madrid when you order "a Mahou" instead of "a beer". Mahou is an icon of the city, a symbol of its day/nightlife and music scene. And now it's also a pillar of Mad Cool, one of the essential music festivals in Europe for this summer. We've created with the agency El Ruso de Rocky this iconic visual for Mahou and Mad Cool. A beer bottle made out of different stories that will probably take place during the festival.